Saturday, December 13, 2008

Nokia Point & Find

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Nokia is beta testing a new technology with image recognition , you only have to point and shoot a visual barcode / banner  and it will trigger a webpage for  information much like the 2 D barcodes of today  

Nokia says it will make Point & Find available as a public beta starting with a movie service i.e Point and Shoot the banner and get access to the movie website , showtimes , Synopsis etc

Point & Find will initially be available only to Nokia phones but it will ultimately be extended to all camera phones with basic GPS capability

I believe it will be a good tool for advertisers as consumers with Camera Phones are everywhere and if a visual image triggers a response , image placement could be everywhere and for some even on their Forehead ;)

Shooting for Information

Farhan

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